The logo of a brand is not only a symbol, but also a style. In 2024, trends in fashion also enter into logo design.

Simple and elegant

Logos in the fashion world are moving towards the simple and elegant. Clean lines and minimalistic elements create a look that is clean and stylish.

Colours that attract attention

Vibrant and bold colours in logos emphasise contemporary taste and catch consumers' attention. Fresh tones combined with symbolism related to your business will make your logo memorable.

Play with symbols and text

Creatively combining initials, symbols and words can create a unique look that embodies your brand.

Use textile and textural elements

Logos in the modern world use textile and textural elements, conveying a sense of materials and structures. This gives the logo extra depth and visuality.

Modern interpretations of classic elements

Elements of the classics are being revived in fashion logos. Interpretations of iconic fashion symbols add retro chic and intrigue to the design.

Personalised faces or icons

Logos become personalized, often incorporating individual faces/icons that reflect the uniqueness of the brand. This approach highlights individuality and style identity.

What does the audience see in the logos?

1. Emotional impact.

2. Individualism.

3. Design Trends.

Fashion enters into every dimension of a brand, including its logo. This design is a key element in the brand's communication with the audience, conveying not only the values but also the style that defines it.