The Pantone Color Institute has designated 13-1023 Peach Fuzz as the color of the year for 2024.

With a new year on the horizon, trend-setting colors are now set to bring freshness and inspiration. One of the expressive colours for 2024 is peach, a hue that promises to take centre stage in fashion collections, interior design and even graphic arts. 

The colour peach moss combined with a golden hue gives a feeling of warmth and cosiness.

This colour is inspired by the beautiful sunset, when the skies turn shades of peachy pink and gold. This warm combination makes peach an ideal choice for clothing and accessories that exude romance and elegance.

The peach color in general is an ideal choice for promotional materials in 2024. 

The golden and pink-peach tones can give promotional products a unique and stylish look that attracts consumer attention. From brochures and banners to web ads and social media, incorporating peach color into advertising strategies can highlight the modernity and innovation of your brand or product.

Not only is this color beautiful, but it also evokes an emotional impact. In the advertising world, where first impressions matter, the color peach fuzz can convey warmth and a positive mood. This colour inevitably catches the eye and creates interest.

Combine with brand colours 

The golden hues of peach colour can easily be matched with different brand colours. This aspect makes the peach moss colour a versatile choice suitable for a variety of business areas and industries. Combine it with your corporate colors to highlight your overall brand vision.

Peach moss colour in product design

For companies that offer physical products, this color can be used in product design. From packaging and labels to the products themselves, the color peach moss can highlight the innovation and quality of your offerings. 

Special offers and campaigns

Use peach moss to signify special offers and temporary campaigns. This colour accent can draw attention to discounts, new products or seasonal offers.

Digital media integration 

When creating promotional materials for social media, websites and e-banners, peach fuzz can add visual appeal and provide consistency throughout a marketing campaign. 

The color peach moss in 2024 offers not only aesthetic pleasure, but also a powerful visual communication tool in the advertising realm.