As each new year begins, the design of printed materials also undergoes changes, reflecting innovations and trends in the graphic world. In the following lines, we will look at the key directions in printed material design in 2024.

MINIMALISM WITH BOLD ACCENTS

Minimalist design with bold colours and shapes will be a top trend this year. Clean lines and space will play a key role in creating effective and stylish printed materials.

GEOMETRIC MOTIFS AND LINES

Geometric shapes and lines add a modern and harmonious look to printed materials. This design effect not only impresses visually, but also gives the impression of order and structure.

COLOURS ON A BLACK AND WHITE BACKGROUND

The use of saturated colours on a black and white background is a stylish and dramatic design move. This combination provides contrast and visuals that are noticeable and easily recognizable.

TEXTURES AND THREE-DIMENSIONALITY

Adding textures and elements of three-dimensionality to printed materials creates a sense of added depth and interest. This approach adds realism and allows designs to stand out.

PERSONALISATION AND INTERACTIVITY

Print materials that interact with the reader are becoming increasingly popular. Features such as QR codes, additional information in the form of hidden elements or even embedded AR effects provide a richer and more interesting user experience.

INSPIRATION FROM NATURE

Elements from nature, such as textile textures, plant motifs and organic shapes, are woven into print designs, giving them a fresh and natural look.

HOW TO INTEGRATE THESE TRENDS?

1.       Experiment with bold colours in your designs.

2.       Play with geometric shapes and lines while maintaining the purity of the design.

3.        Add textural elements and three-dimensional details for greater visual impact.

4.       Personalization for engagement. Introduce custom elements and interaction opportunities that engage readers.

By combining these trends in print design, you can create innovative and exciting products that grab the attention and hold the interest of your audience.